Amazon Prime Day! How competitors are piggybacking on Amazon’s success?



Have you heard the “Piggybacking”, it means a ride on someone’s back and shoulders. When Amazon had their prime days, these competitors have put up special banners & carousal ads on their websites on these days.
Some were really aggressive, like e-bay’s headline “Their Prime Deal Is Our Everyday Deal.”, a direct attack marketing by e-bay, referring to Amazon’s prime.