If you are a small scale eCommerce startup, using courier services can prove to be very costly at times. You need to make sure that the margins are good enough for you to continue using a particular service, yet make sure that the service is reliable.
For this, you should prefer using a logistic facilitator , which have tie ups with different courier services and provide discounted rates specifically for eCommerce startups. One such facilitator is shipyaari which has partnered with 8 Courier companies to provide the most discounted rates for eCommerce startups. Shipyaari has more tha 21000 pincode for prepaid shipment and 8000+pincodes for COD.