I don't know whether i am suggesting a proper solution for you or not.
But it may help you identify / reach your clients
Marketing has to be your key factor to generate / reach the leads
Especially in web designing, you have be appeared globally when the user searches.
To reach your audiance, you can choose the followings in web desining business
- SEO (PPC - Pay Per Click)
- SMO (FB Pages)
- Email Marketing
- SMS Marketing
- Cold Calling
There are following factors involved before define your marketing strategies
- Targeted Locations (Like within your city, all over India etc.)
- Targeted Consumers (Like SME consumers, Corporate etc.,)
- Investment Limitation
Research over internet.. Learn from Competitors... Evolve your business..