I strongly believe that instagram is the game changer for bloggers and influencers and there are multiple reasons for the same :
Instagram has the strongest reach among all the social media domains and there is a pretty good reason to it. In instagram you can access or contact anyone across the globe. You can open up the profile of anyone and ping them.
The media utilisation of the platform in terms of photos, videos is doing wonders and achieving higher viewership than texts. Also it supports and enables bloggers and influencers to achiever higher rate of returns and easily allows them to transmit the message across.
note : I also feel that the community is inclining towards snapchat and it is on a race to replace instagram and facebook. lets see how they proceed against massive stacks of green of instagram.