About the Campaign
Middle class people go to market buy fresh produce asks about whether it was grown properly getting a affirmative reply,person buys fresh produce brings it home cooks and eats it,hoping that everything he/she ate was clean.But is it true ?
It takes several steps to get food from the farm or fishery to the dining table.Contamination can occur at any point along the chain—during production, processing, distribution, or preparation.These contaminants are bio-accumulated on surfaces of fresh produce which are not easily removed by manual washing.
There is a rising problem of food-borne diseases in India due to consumption of infected fruits and vegetables.Fruits and vegetables bought from market contains contaminants like pathogens, heavy metals, pesticides-residues which are not washed away by simple washing and cooking and when consumed causes health hazards.
Here is a chance for anyone to give us support in fighting the cause.
We are a team of 2 students both belonging to middle class family who understand this problem and health hazards associated with contamination in Fruits and Vegetables. We also understand the helplessness of a common man in not able to solve this problem. Dedicated to find a solution we have used our limited academic resources,time and limited money and have successfully developed a unique solution.
Our product has gone through multiple number of testings on fresh produce bought from market and results are positive in washing away contaminants.
Our solution is made from food grade chemicals and is not toxic for consumption.
**Current stage-**Our product"vegclean solution" developed in the microbiology lab of NIT Rourkela and now in the process of certification from ‘HACCP’,‘FSSAI’,‘NABL’ laboratory and after successful certification we plan for small scale first batch production of our product.
Team members:- B. Shukla and Amit kumar , students of NIT Rourkela currently doing their B.tech in Biotechnology.
Our product which is targeted towards middle class and lower middle class Indians who are still practicing unhygienic ways of washing food and can’t afford high technology machines to clean their food.
We as a team believe food must be eaten in their pure form and we want to spread this message through our product.
Our objective is to give people hygiene ways of cleaning food.
Our product is efficient in washing away contaminants( Pathogens / pesticides residues etc.). It is made from 100% food edible ingredient, Alcohol free and affordable.We believe our product will surely help in improving eating standards of people.Its projected price is Rs. 60 to 70 per 250ml (while other similar products in indian market are much costly than ours and their efficiency is also equal to ours).
We are launching this product by next month in a city for market test purpose in our nation.
"Please give feedback/suggestions/others about our startup with this product. And mention where to launch first
** (a) Bhubaneswar " (b) Delhi © Rourkela , our nearby city © in some cities at a time.**
Your replies will help us to make some very important conclusions before launching"