Funds Needed for The Next Big Thing in Tea-Commerce



Gentlemen and Madam:

Warm greetings to you!

I am please to inform you that we are now recognized as a startup working towards innovation of product, process and service, having a scalable business model with a high potential of employment generation and wealth creation by Startup India, Department of Industrial Policy and Promotion, Ministry of Commerce & Industry, Government of India. Certificate No.:DIPP7403

We are a for profit social entrepreneurship startup, working deeply with small tea farmers and estates of NE India. We have launched TEAORB, a Food & Beverage hybrid e-commerce marketplace providing access to consumers around the world to high quality teas from NE India at affordable prices. Using technology as an enabler, producers consistently fetching good price in the auction and organic small tea growers along with specialty tea manufacturers showcase their finest and freshest produce to consumers worldwide and fetch a remunerative price, as there are no intermediaries,affecting their payment capacity for better wage to tea workers and access to programs and services to tackle climate change and offer tea tourism. Apart from marketing and tourism, we also have a consulting wing to provide guidance to producers. Guidance will include the areas in scientific agricultural practice in tea cultivation, modern manufacturing process in factory, matters related to Food Safety Standards Act 2006 and Tea Board of India directives on Plant Protection Code (PPC).

Product description and what need (or problem) does it satisfy? How do people currently deal with this problem?

To target the niche market in the world for high quality teas of different types (organic and non-organic) from the North East India, manufactured in the conventional way using machines and also through the traditional way without the use of machinery or least usage. Small manufacturers do not have the means to reach out to this market and TEAORB fulfills that need. Higher returns to the manufacturers of high quality or specialty teas will enable them to fulfill a still higher objective of paying better wage to the workers and improving their living standards.

Some of this high quality teas are being picked up by middlemen and sold in the niche market without any benefit accruing to the growers/manufacturers. Moreover, tea tastes best when it is freshest, being located at the source , the finest and freshest teas can be delivered within a short time at affordable prices.

I would like to inform you that the size of the global tea beverage market in 2016 was $38.2bn and 2017 is $39.3bn, which keeps growing until $44.3bn by 2021. The global average monthly searches related to tea on Google is 4.5m, which confirms the demand.

We incorporated the company on 29th May, 2015 and our portal platform; went live on 21st December, 2016.

We are looking for investors to fund our venture, which we believe will be a success given our twin objectives to make tea available as it should be, to everyone and uphold the essence of sustainability to address real issues affecting people and the environment.

If you think our company may fall within your investment interests, we would like to avail USD500K toward marketing, infrastructure and operational expenses at 3x in 7years. Please advise as necessary.

Featured in The Telegraph -

Thank you for your consideration.