Hi I started this thread to discuss regarding how to generate leads for a digital marketing firm. please share tips and techniques here so that everyone will be benefited.
Hi, You have to generate leads from different channels like email marketing, paid advertising, seo, content marketing, sms, etc., First proceed with primary channel which is familiar to you then other channels.
with the help of SEO and SEM you can create more leads, which can promote your business to the next level.
This is a million dollar question and everyone who runs an Internet marketing / SEO services agency is looking for an answer to this question.
Here are my 2 cents:
- Site Auditor (Standalone tool): This could be a true lead magnet for digital marketing firms.
Have a free site auditor tool embedded on your site and let people audit their site by entering their site URL. To provide them the full website audit report, you ask for their name and email Id.
By looking at their site audit reports, you know where they need improvements. You can create a customized service package based on that and can offer them in a follow-up mail.
You have a high chance of conversion in comparison to an email blast wherein you send out a mail just talking about what you offer (and do not know anything about what they need)
- Mobile Prospector: Approaching businesses who don’t have sites and convincing them to have one can be very tough.
A comparatively easier task would be --> Finding out non-mobile friendly websites and reaching out to their owners/ representatives. You can offer them customized packages to make their sites mobile friendly. (Again giving something that they lack and not just talking about what you can offer)
The icing on the cake is, there are tools available that not just tell you about the mobile friendliness status on a website but also scraps & provide you the contact details. You just need to reach out to them with your customized offerings
see everyone knows the term SEO and SMO. I started this thread to share useful insight with people.
this is something worth, but very few site auditor provide it for free, do you know any site which give free site auditor to install in our website ?
You can get as many free site audit reports as you want. But, if you want to have one embedded on your site, then I am know aware of one that comes for free.
Even if something comes free, the reports they generate have their logo / mark. I am sure, this is something you don’t want to have on your reports when you send them to your potential customers.
In digital marketing, image and the content matters. As per SMM, It’s better to avoid using content in the image, as the plain image would have the maximum reach.
What does. Digital Marketing firm do?
Offer expertise to " generate leads and conversion if leads into Sales ".
So if being a Digital Marketer your self, you are unable to employ tools, skills for yourself, how can prospects/customers rely on you.
The best advice would be to start practicing what you intend to do for your customers.
A tentative road map ( without any specific order ) could be as follows :
Don’t make traditional Website, rather have Landing Page for each single keyword ( product/service ).
Do SEM ( Paid Campaign ) on Google and FB for chosen keyword.
Offer valuable Opt-in incentive to visitor to capture LEAD.
Email marketing to captured LEADs to covert into Sales followed by upsell/cross sell.
Basically, employ marketing tools under your disposal to generate lead for yourself.
Hope this will help you to start.
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HOW Can Do This When B2B Business ! !
This is not only about doing seo n smo. All you need to make a brand credibility. Untill n unless you create a trust no one will buy thngs from you. Seo n smo helps in making that image but need to make a proper strategy for doing that. You need to hit the client agin and again generate trust in their mind. You need navigational trust factors in their mind.
Generating leads for digital marketing firm by giving people what the want. Figure out what your customer want.
And for more lead generation build your business profile on social networks sites.
You can use these channels for generating more leads for digital marketing firm: webinar, outbound marketing, social media, Email marketing , SEO and Content Marketing.
Digital marketing is the easiest and fastest way to drive Brand Awareness of your Product.
Various ways you can digitalize your product to generate more leads:
Display Ads, Text Ads, Email, Content Marketing, SEO, SMO, Google Ads
These are few of the best practices.
Online lead generation is easy and cost effective way to get new leads. Online lead generation methods are,
SEO, SEM and PPC
These are free medium you can go through which can be very complicated and tedious, instead you can go through some paid tools that provides you the leads and are also reliable such as,
These tools will help you to get enough leads you need and can help you to get quality leads
The best marketing process is Digital marketing for your business is SEO, SMM, Email Marketing, Bulk SMS in Indore and India level also. So i personally recommended u go through with all these process for lead generating…and definitely u make a new and fresh clients data.
While numerous organizations utilize customary promoting strategies to draw in new business and customers, others have included or totally replaced traditional marketing with new or creative advertising strategies. These new strategies frequently rotate around the Internet; organizations utilize web-based social networking tools and online promotion battles to grow their gathering of people. Organizations can create website pages or web journals that give updated data on their products or services.
Approaches to generate leads are
SEO, SEM and PPC
Social media marketing
Be that as it may, these are a bit tedious, rather you can get leads through the business tools some of which are area particular. These tools are as follows,
I am listing here top traffic, leads & sales generating automation software
If you are looking to generate traffic & leads from Social Media then try this automation software >>> MyBleupage
If you are looking to generate traffic & leads from All Online Channels including Mobile Apps, Video etc. then try this automation software >>> MyBuilderAll
Hope this helps.
Having a site auditor is a very good method to attract visitors to your site… But if you will have a free site auditor tool installed on your site would convey the wrong message.
It’d be better to invest some bucks and develop one for your site… Always remember every penny you invest on such tools give you a great return.
There Are Many Steps To Generate More Leads For Digital Marketing Firm
- Creation of high quality contents
- Use of Search Engine Optimization
- LinkedIn marketing strategy
- Mobile marketing method
- Facebook platform
- YouTube channel
- Twitter ads
- Email marketing
- Affiliate Marketing
- Guest blogging