You’ve been working hard on your blog, you feel established. Now it’s time to get serious about traffic.
Be Strategic About Your Content
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before - the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
Don’t Fear the Keywords
If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine - it’s wonderous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.
Find Your Flock: Hunt Down Your Audience’s Nest
When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.
Dip your feet and see which social networks work best for you. Is your blog heavy on the visuals? You’ll probably want to set your sights on LinkedIn. Is your blog catered more towards nerd culture? Find the right subreddits and you could strike it big.
If you’re looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out. Know where to find your bird of a feather. Understanding your audience is also key for building strong referral links from relevant websites. Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate.
4.Optimize For Speed and Mobile
Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor).
5.Linking to your own blog posts is great for SEO, but it’s important to link to outside sources as well. This signals to Google that you’re not a spammer and helps build a positive relationship with the others blogs you’re linking to.