In addition to what Bhavin has recommended, I strongly recommend going for shopping campaign. Check below screenshot on how your ads will be displayed when someone search for relevant terms:
Being an eCommerce marketing consultant, we have implemented shopping campaign for over 100s of client and I have seed very good ROI from it.
Here is the detailed article explaining advantages to run shopping campaing: http://www.olbuz.com/blog/google-bing-shopping-ads-advantages
You may feel free to write for any help related to shopping feed.
All the best.