i am not really an expert but i would like to offer my two cents. there are a few things that i would suggest and they are as follows-
1. you could go for an approach whereby you guys expand through your current customer base. at this stage you will have to take some expenses for this but it very well might be worth it. you can offer great deals, extra items, fast delivery, etc. to your buyers so they can spread the message of your services to their friends and family, seeing as gifting options are shared in our society.
2. get your name out and about using facebook, pinterest, instagram because the social interactions for an advertiser is really tailored there.
3. your website seems to be fine but some artistic work on the blue upper part would really help.
4. offer something like express deliveries in certain cities, because gifting is sometimes an express process and the upto 10 days of delivery time does not inspire confidence.
5.take better and more professional pictures of your products( high resolution and from various angles)
6. especially at gifting seasons, send out fliers in some cities and localities with deals and other such special items for the season, because that is your peak time in the year for sales.
7. communicate the safety of the transaction on the front page because that inspires confidence.
8. go to trade shows and expos like that where you can really advertise your business and interact with potential customers. even if you don't have a stall just send out fliers and other such material.
9.incorporate business gifting if you can into your services because it can be a game changer for you. singular orders are great but they are singular orders. companies and individuals want to gift, to a lot of people especially during the Indian gifting seasons. they might prefer your product if you play your cards right because you can have special delivery advantages like custom packaging, boxes and maybe discount on bulk buying compared to say flipkart because there is no other option available to these companies right now and they lack the personal touch . handicrafts are great but they do not have the value for you as much as off the shelf corporate products.
- i know this is a lot more than what you asked for but, this is all of my two cents*