Hi @anita ,
I checked your website and its refreshing to see a clearly represented idea and team on your home page.
Trying to highlight the uniqueness of others is such a novel and fresh concept, and the reason your idea is interesting to me is the idea can build itself into a good social media application for local/indian talent and culture if it clicks.
At my startup i am trying to come up with a social-media concept called Product Listings, where users get to know what are the new shops, discounts, activities going on in their neighbourhood.
For example if in Bangalore, there is a new mall / shop / restaurant opening in your neighbourhood it appears as a post on your page.
The shopowner benefits by being able to advertise his products in his local market.
The general form of this idea can be used for all kinds of services as well (possibly even yours), like civic issue management and local vendors ( cycle repair, kirana stores, interesting places etc)
For eg - It can also be used to address civic issues, where if you raise a concern (about a blocked drain , overflowing garbage bins , stray dog menace, broken streetlight, untarred road, street violence ) if you get sufficient people to 'like' your post , you can build public opinion against inept administration and influence change at the ground level.
If any entrepreneur's are interested do like this post.