Looking for genuine investor help us go International..B2B and B2C



Born in mid-2017, IF&BUT is the brainchild of Prayaas Fashion Out of Focus LLP. The startup, completely focussed on women, is themed around the concept - “Her Choice and Her Style.”

Firmly established as the ultimate online and offline women’s Fashion and Lifestyle brand for all the young and beautiful females out there, IF&BUT offers a wide range of products for the discerning women of today.

IF&BUT, as a brand, is dedicated to women, offering exclusive clothes, jewellery, lifestyle and fashion accessories for women. These remarkable yet affordable pieces are sourced from various parts of India, and listed state-wise, according to their origin.

Since its inception in September 2017, the fledgling startup has received immense support from its audience with over 6,000 followers on Facebook and growing. The brand has a good presence across different social media platform likes Twitter, Instagram, Pinterest and LinkedIn as well. Their webpage receives traffic of e 100+ visitors on a daily basis.

You can also find their products listed with online biggies such as Flipkart, Amazon, Snapdeal, etc. The brand is an online partner for Uni Charm India products such as Mammy Pogo Pants and sanitary products for women.

With quality and affordability as their USPs, the brand offers garments designed by talented young entrepreneurs, from various parts of India. It also offers handmade products from various states of India – making the unique cultural crafts accessible locally and globally.

Indeed, IF&BUT fills a large gap in the market by creating a women-only marketplace catering to the needs of females in all age groups. Be it sanitary products for women or a chaniya choli from Gujarat, finally, women can find anything and everything they require under one roof, with just a few clicks!