Digital India Facts- Second Largest User base (353 Million Internet users) in the world. Second largest smartphone market-220 Mn users. 197 Mn Mobile internet users with CAGR of 27% and 140 Mn active social media users.
These facts ask today’s marketer’s to wide open their strategy into the digital medium to attract their customers. Which is clearly visible in the Digital media spending as it contributes to almost 15% of total marketing spending in 2016 with a growth of 20% YOY.
This scholar survey on “Need of Digital Marketing for Startups” aims to understand better how Indian startups are approaching digital marketing and challenges they face while executing their Digital Marketing Strategy.
Please participate in this scholar survey and share your thoughts. Please message me if you are interested in the findings of this survey, I’ll email to survey partners.