Did you start manufacturing?
If not, then I submit following suggestion(s):
In order to become and maintain viability, try tying up with existing brands, to begin with. That is, you manufacture and supply, they market as their brand. This strategy will enable you to bootstrap your business with minimum financial risk of marketing your product yourself, while offering you the stability of steady demand necessary to efficiently run any manufacturing business.
Unless you start at a certain minimum threshold of say Rs.1 cr or above, marketing your product will be the bigger challenge you'll face.
If you do desire to establish own brand, then a strategy needs to be formulated and followed to minimise financial exposure.
I would be most happy to offer my (paid) counsel, if you need.
Best of luck