I was wondering what does revenue mean actually for a cashback site like ebates of USA.
They get paid from amazon say $1000 and they pay back around $800 to the customers in the form of cashback. Now suppose they paid $100 for business development say on ads. Then what’s the revenue in this case and what’s the net profit?
Obviously, the net profit is 1000-800-100= $100.
So, is $1000 their revenue or is $200 their revenue($1000-$800)?