Social media for business



Which social media platform would be great for generating leads for business consultants?


Well, facebook is the best to generate leads because of the flexibility it provides.

Groups, pages and such modules help you for your business.

Over the time facebook has evolved from being just about connecting with friends to connecting with your focused audience for you business.


Don’t leave out Instagram, it has large number of growing users and is one of the best ways to promote a product or a business on a Social Media. Just my 2 Cents :slight_smile:


I’d point out FB and Linkedin. FB is great source of traffic if handled properly. DO NOT simply buy traffic from it but create groups, post compelling texts and interact with your targeted audience!


At first start with Facebook, Twitter and LinkedIn. Then go with Instagram and you can also do Email Marketing. There are many Business Tools such as LeadLake and Unomy, which might help you in getting quality data.


Yes, Social Media work very well but it all depends on which business category you are looking to generate leads.

Facebook works well for any kinds of B2C business and less compared for the B2B.

LinkedIn work very well & gives good leads for B2B - Enterprise Sales

Instagram works well for Fashion, Fitness related domains.

So categorize your need based on the Lead Persona and decide which works better for you.


It is vital to have a social presence as if we do not see the ads.of product, we don’t come to about it. In the same way is your business. Social Media leads you to gather attention not only domestic but also of international level.

According to my opinion, LinkedIn is the best professional network. Every kind of business can get their connections over here. Apart from this, you can go to the Facebook page, groups and Instagram to highlight yourself among the target audience. Twitter is also a good path to fetch the attention.


Customer case studies is one thing that works definately on social media.

Most B2B companies have one or more case studies in use. The power of the case study is simple to understand. There can’t be anything else more persuasive than reading how a company has helped someone just like you. And helped them so much, they’ll sign up to tell the world about it.
Case studies are versatile and can be used in more than one way.

You can share your case study on relevant social media including Twitter, LinkedIn and Facebook. You can also use social ads to drive traffic to the case studies.

If you want to learn how to make and use case studies on social media, feel free to check out an online course - B2B Marketing Case Study : From Step One to Seven


Social Media is best way for today … any business Like facebook, Instagram, linkedin, Twitter and Many More Because huge amount users on this networks and Surffing at mobile device any time any where … So used for social media platform for business Grow thing …


While numerous organizations utilize customary promoting strategies to draw in new business and customers, others have included or totally replaced traditional marketing with new or creative advertising strategies. These new strategies frequently rotate around the Internet; organizations utilize web-based social networking tools and online promotion battles to grow their gathering of people. Organizations can create website pages or web journals that give updated data on their products or services.
Approaches to generate leads are

  • Content Marketing
  • Customer referral
  • SEO, SEM and PPC
  • Cross Promotion
  • Social media marketing
  • Direct Mailing
    Be that as it may, these are a bit tedious, rather you can get leads through the business tools some of which are area particular. These tools are as follows,
  • LeadLake
  • Leadforensics


Social Media Platform is best for Generation leads but different social media platforms is used in different countries. according to your target location you can use like Reddit is most used is US location, Facebook in INDIA.



Instagram has become one of our favourite social media platforms. It is hard to ignore its impact. It is as good a platform as any if you’re targeting a media-centered user base. It is the fastest growing social media platform. Businesses, photographers, artists, celebrities etc. have their online presence on Instagram. Staying ignorant of all the facts and figures and not managing this platform for your online presence is living in ignorance. This doesn’t serve well to a business in today’s age where social media presence is more essential than any other forms of marketing, you know that. Instagram is similar to Facebook, LinkedIn and other platforms a great place for lead generation.

1. Targeting:

First and foremost, it is important to define the lead numbers and kind of leads you want, makes sense? This is a crucial step in any lead generation cycle, as it defines the output and remaining process to carry out. Few questions to ask yourself for the same

  • How do they spend their free time?
  • What goals and values do they have?
  • What kind of media interests do they have?
  • Where do they prefer to go on a holiday?

Such type defining questions help you determine the image of the kind of leads you can target. Having a precise target about what to achieve makes it easier to complete these goals rather than having no clue about it.

2. Optimization:

What next? After you have your fitting lead type clear with you start setting up your Instagram profile accordingly. But, your leads must be able to tell a couple things about visiting the profile:

  • That it is your genuine profile

  • What they will be getting by visiting your profile.

The Instagram profile should be first of all constant with the profile photo and handle meaning same as other social media profiles. Leads won’t be going to visit your social media profiles for your goodwill or individual information. People visit company profiles on social media to know more about offers, information, products, and the freshest updates. Instead of the bookish description of your portfolio or company as: We are A and do so and so. Preferably, use the description space to make a mark about the company. For Example - mvmt.

To resolve the problem of putting a suitable description with the aim of drawing more leads in mind, think about what your visitors will want from the page. Since the first thing a profile visitor will see is the description, design it that way. It should ideally describe what the visitor will get after clicking on the link you include under it.

  1. Promotion
  2. Tracking

To read more on these steps, “(How to Generate Leads from Instagram)”