Upcoming reality show like 'Shark Tank' to promote startup culture

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The Department of Industrial Policy and Promotion (DIPP) has given in-principle approval for a government-run reality show on the lines of the popular American TV programme Shark Tank, to promote startup culture in the country. The programme, to be simultaneously broadcast on Doordarshan, a private general entertainment channel, radio and digital platforms, would have startups pitch to a panel of investors for on-the-spot investments.

The show will be simultaneously broadcast across DD and other platforms to “allow greater reach and connect with both the urban and rural audience across different sections of the society”. “The DIPP intends to partner with a TV production house and/or a media house to oversee the implementation, production and execution of the TV show,” the note adds.