#1 Market Details
A- Market Potential
B- Market Size
C- Total Achievable Market
D- Competition wrt Market share
E- Rational reasoning for all the above numbers.
A- Core Team (Founding Members + Other people who hold senior positions)
B- Team’s experience, expertise, and domain
C- How the team shares a bond with each other.
D- How the team reacts to various situation.
E- How the team takes the decisions.
F- Team’s interpersonal and professional skills.
Traction has a different meaning for different people, the things which you can quantify and qualify to prove your startup worth can be called as a traction measure.
A- Number of paying customer
B- Total Sales / Revenue
C- Number of app downloads (Real)
D- Non Paying but the potential to pay customers
E- Any IP, awards or recognition (Real)
F- Sales Pipeline (Potential)
G- Developed Business Potential
H- LOI, Orders Booked or agreements
#4 Startup Stage
Every investor has their own investment thesis to choose a startup at a particular stage.
You need to understand your startup stage.
A- Ideation Stage
B- Seed / Prototype Stage
C- Pre or Early Revenue Stage
D- Revenue Stage
E- Growth Stage
F- Scalability Stage
#5 Investment Risk and feasibility.
A- Is the business really scalable?
B- How easy or difficult could be scalability?
C- Unit Economics to understand future profitability and economies of scale.
D- Investment Ask and offered equity.
E- How easy or difficult exit will be?
F- What would be an exit timeline.
G- Probable & realistic exit strategies.
About the Author –
Mr. Yogesh Thite – Founder & CEO – Meticulous Business Solutions Private Limited.
A young, energetic and result oriented person. Yogesh helps people, start-ups & business houses to start, expand, grow and sustain the business. He works in the space of startup and business consulting.